We were brought in to assist with the initial presentation design needs for the company, a fledgling startup with a pioneering health device, but we quickly expanded our role to support all design-related tasks. We took their existing brand, however minimal, and developed a cohesive system that encompassed web design, packaging, and more.
Initially, we were engaged to help with the company’s early presentation design needs. As a young startup developing an innovative health device, they required compelling visuals to communicate their vision effectively. However, our role quickly grew beyond presentations, evolving into comprehensive support for all design-related tasks. Despite the brand’s minimal foundation, we refined and expanded it into a well-structured system that maintained consistency across various touchpoints. This included web design, packaging, and additional branding elements, ensuring a unified and professional appearance that aligned with the company’s growth and aspirations.
After Gravidas developed the initial product build in collaboration with their industrial design agency, they needed highly realistic renders that would convey their vision more effectively to investors than the basic CAD drawings provided. To achieve this, we took the files and meticulously rendered the device using Cinema 4D within a virtual lighting environment, ensuring that every detail was captured in the most realistic and visually compelling way. The final renders not only enhanced the product’s presentation but also helped Gravidas make a stronger impression on potential investors.
To better convey the functionality and benefits of the product, we developed a set of custom illustrations as well as icons that seamlessly aligned with the existing brand guidelines. These visual assets were designed to be versatile, ensuring they could be repurposed for informational pamphlets and other marketing collateral to effectively communicate the product’s uses. By maintaining a consistent visual language, we enhanced brand recognition and made complex information more accessible to the target audience.
With only a logo and a limited color palette as a starting point, we crafted a comprehensive presentation deck that balanced a neutral yet feminine aesthetic. By incorporating pastel tones and soft, flowing shapes that seamlessly transitioned from slide to slide, we created a cohesive and visually engaging design. Special attention was given to ensuring that more technical pages—such as medical studies and data-driven slides—harmonized with the playful illustrations and vibrant accent colors. Following the initial deck build, we have continued collaborating with Gravidas, refining and expanding the deck as needed to support their evolving requirements.
As the product was undergoing the necessary legal certifications, we began developing a clean and simple one-pager that conveyed key information from the presentation deck while incorporating added interactivity. To enhance user engagement, we integrated a sleek rotating carousel that displayed the product instructions, a dynamic color-shifting navigation bar, and several other refinements that improved upon the original deck. These interactive elements not only made the information more accessible but also provided a more engaging and visually appealing user experience.
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Packaging
Illustrations
Illustrator
Photoshop
Cinema4D
Webflow
