The Cedars-Sinai Accelerator initially approached us for assistance in refining presentations and collateral for their upcoming programs. However, our collaboration quickly expanded beyond these initial projects, evolving into a comprehensive design partnership.
The Cedars-Sinai Accelerator, the startup incubator arm of the Los Angeles-based hospital system, initially sought design support for their presentations. These presentations were intended to inform and educate the incoming cohort of startups participating in their program. After successfully delivering on this initial project, our collaboration expanded to include a wide range of design initiatives. Over time, we not only assisted with additional projects for the accelerator itself but also played a key role in developing branding and collateral for some of the successful startups that emerged from the program.
As one of several businesses under the Cedars-Sinai umbrella, the accelerator faced challenges in establishing its own distinct identity, as the organization had only one set of brand guidelines. To differentiate the accelerator while still adhering to the parent company’s established rules, we developed a unique visual identity that balanced individuality with cohesion.
By incorporating tasteful gradients and vibrant accent colors, we infused a modern, dynamic feel into their existing assets while maintaining brand integrity. This refreshed aesthetic was then seamlessly translated into various print collateral, including business cards, program guides, and advertisements, ensuring a consistent and recognizable presence across all materials.
Effective communication is at the heart of their business, making it essential for their presentations to reflect the same level of polish and professionalism as the rest of the organization. To support this, we designed a comprehensive PowerPoint template that could be easily utilized by anyone within the company for a variety of purposes, ensuring consistency across all presentations. Beyond just functionality, we strategically integrated brand elements throughout the deck, reinforcing the company’s identity while showcasing the adaptability and longevity of the design approach.
Finally, we developed a template library of social media assets for LinkedIn and Twitter, making it effortless for their staff to create and share posts. To ensure ease of use, we identified the 10 most common post types and redesigned them using past content as a guide. Once finalized, we provided the templates in both PowerPoint and Keynote, as requested, allowing for seamless customization and consistency across their social media presence.
Brand Expansion
Print Collateral
Presentation
+ Much More
Illustrator
Photoshop
InDesign
Powerpoint
Keynote
